Perception
Automobile design and know-how get numerous consideration, however enhancements in infrastructure, visitors legal guidelines and different issues that affect driver habits can yield outcomes extra rapidly.
By Jessica Cicchino
March 18, 2025
Greater than a dozen years since becoming a member of IIHS, I nonetheless battle to reply when individuals ask me what I do for a residing. “Have you ever ever seen a business that calls a automotive an IIHS High Security Decide? I work there,” I say. “Oh, wow, you run crash checks?” they reply. Effectively, no.
For a lot of the general public, IIHS is synonymous with car security analysis, because of the success of our rankings program. Crash testing will be the best-known a part of our work — and sure, it’s fairly cool — however it’s removed from our solely focus. I direct the Institute’s analysis on highway consumer habits and infrastructure, evaluating issues like highway design, visitors legal guidelines and the way drivers work together with their automobiles. I could also be biased, however I consider these items are simply as essential as car security testing. To make journey safer, notably within the close to time period, it’s important that we discover methods to rein in dangerous driving and enhance the design of our roads.
IIHS car rankings have pushed automakers to make massive enhancements of their automobiles. Once we first began operating our authentic reasonable overlap frontal crash take a look at in 1995, few of the automobiles we examined earned an excellent ranking. Now, all new automobiles have that degree of safety. Autos with an excellent ranking on this take a look at have driver fatality charges in head-on crashes with like automobiles which might be 46% decrease than the poor-rated automobiles of 30 years in the past.
However whereas automobiles are safer now than ever earlier than, visitors fatalities in 2022 had been almost 30% increased than they had been in 2014. Dangerous behaviors like rushing, alcohol impairment and failure to put on a seat belt have contributed to a rising share of fatalities, wiping out lots of the beneficial properties from safer automobiles. On the identical time, the wins in car security haven’t benefited all highway customers equally. Deaths of pedestrians, cyclists and motorcyclists — individuals who aren’t protected by a car’s construction — have seen their fatalities rise much more sharply, by 49% from 2014 to 2022.
Because of crash avoidance applied sciences equivalent to computerized emergency braking, car security enhancements are beginning to profit highway customers exterior the car. However such enhancements are a protracted sport. The common passenger car is almost 12 years previous, which implies that the most recent security options in new vehicles can take a long time to succeed in most drivers. We’d like options that may begin working quicker.
Lately, IIHS-HLDI introduced a brand new imaginative and prescient we’re calling 30×30: a 30% reduction in fatalities by 2030. To get to 30×30, we’ll must take steps that may have an instantaneous impact — issues like deploying security cameras or putting in quick-build infrastructure. When Maryland’s Montgomery County put velocity security cameras on its residential roads, the share of automobiles that had been rushing by greater than 10 mph dropped by 70% in about six months. Subsequent door in Washington, D.C., placing up bollards and rubber velocity bumps to gradual left-turning drivers lowered conflicts with pedestrians by over 70% a couple of months after they had been put in. Such options can deliver actual progress if we implement them at scale.
Persuading legislators to enact legal guidelines or transportation departments to make infrastructure modifications may be difficult however may nonetheless outpace the changeover of the car fleet. Redesigning a highway can take years, however it often doesn’t take a long time. If stronger state legal guidelines governing alcohol-impaired driving, seat belt use or distracted driving are handed within the subsequent 5 years, they may have fast impacts on dangerous habits.
In help of our 30×30 imaginative and prescient, IIHS will work with the stakeholders that may make these quicker wins. We aren’t a lobbying group, however we are able to help advocates searching for stronger legal guidelines of their states by offering them with proof and instruments to assist them make their case to legislators. We are able to work with states and communities to display what works in order that others can observe their instance. We are able to encourage others to behave with urgency to battle for modifications extra rapidly.
We additionally must push again in opposition to harmful legislative tendencies. Immediately eight U.S. states have highways with speed limits of 80 mph or higher. Will increase in high velocity limits on our highways have value about 46,000 lives because the early Nineteen Nineties. To place that in perspective, the variety of lives misplaced as a consequence of rising velocity limits equals greater than half of the lives which have been saved by frontal airbags by means of 2019. In the meantime, 33 states lack all-rider helmet necessities for motorcyclists. The absence of such legal guidelines has value 22,000 lives since 1976.
IIHS will proceed to play the lengthy sport of bettering car security whereas aggressively pushing for extra fast options. Enhancing automobiles immediately is an funding in security past 2030 as a part of our long-term path to zero fatalities. Automobile know-how like clever velocity help and driver monitoring methods have great potential to maintain drivers from rushing, driving whereas alcohol-impaired, driving unbelted or shedding focus. Autos may be designed with susceptible highway customers in thoughts by including crash avoidance methods which might be higher at detecting them, bettering the flexibility of drivers to identify individuals exterior the car, and designing entrance ends which might be extra forgiving to pedestrians and cyclists concerned in crashes.
Nonetheless, the gorgeous rise in fatalities over the previous decade reveals that know-how and car design modifications on their very own won’t ever be sufficient. At the same time as car enhancements unfold by means of the fleet, we’ll want to take care of and broaden on any beneficial properties we’ve made within the areas of infrastructure and coverage. Tackling our highway security challenges from all sides is the essence of the Protected System method — and the one strategy to obtain each 30×30 and lasting progress towards zero fatalities.