Tatiana Morales, Senior Advertising and marketing Operations Supervisor at LexisNexis, has been making waves each inside the firm and in her neighborhood since becoming a member of in 2021. As a home-based worker in Florida, Tatiana’s journey with LexisNexis embodies the corporate’s dedication to cultivating a vibrant and inclusive office whereas contributing positively to the neighborhood.
Her LexisNexis profession began in International Advertising and marketing Operations, the place she performed a vital position in enhancing workflows and overseeing the corporate’s MarTech stack for advertising and marketing groups throughout the globe. Her knack for course of optimization and delivering impactful outcomes rapidly gained recognition, resulting in her promotion to Senior Advertising and marketing Operations Supervisor in April 2024.
In her present position, Tatiana oversees marketing campaign processes, helps the Lead Routing Crew, and implements enhancements that enhance advertising and marketing effectivity. A profession milestone that outlined her tenure was the profitable migration of the Account Engagement (Pardot) system. This undertaking, spanning two years, concerned migrating hundreds of belongings from eight international groups right into a unified platform linked to Salesforce CRM. Tatiana’s strategic method to this process not solely optimized advertising and marketing operations but in addition empowered gross sales groups to shut offers sooner.
Past her skilled achievements, Tatiana’s ardour for volunteering is a testomony to her perception in making a distinction. Upon getting back from maternity depart, she sought to reconnect together with her neighborhood and joined the RELX Cares program, a world initiative selling volunteerism. Impressed by this system’s mission, she shaped a Groups group to unite Florida home-based staff with native volunteering efforts the place they may use their two-days firm paid time without work. Underneath her management, the group grew to over 300 members and took part in quite a few impactful occasions. These included cleansing and organizing at Tomorrow’s Rainbow Miniature Horse Farm, conducting a seashore cleanup at Loggerhead Marinelife Center, and organizing donations at Lotus House Women’s Shelter. These initiatives have collectively fostered neighborhood connection and impressed others to embrace volunteerism. In recognition of those efforts, Tatiana’s workforce obtained the RELX Recognizing These Who Care Award, incomes a $5,000 donation for a charity of their selection on behalf of the RELX Florida House-Primarily based Crew.
General, volunteering has not solely enriched Tatiana’s life but in addition strengthened her expertise in problem-solving, communication, and management. She remembers a proud second when she launched her younger daughter to volunteerism throughout a Feeding South Florida occasion. Witnessing her daughter’s engagement and gratitude underscored the significance of neighborhood service for Tatiana and her household. Her dedication to creating alternatives for connection and collaboration exemplifies the LexisNexis mission to form a extra simply world. By empowering colleagues to take part in neighborhood initiatives, she’s serving to construct a tradition of compassion and motion. Her journey highlights the worth of becoming a member of an organization that invests in its staff and fosters a tradition of service.
Tatiana believes corporations like LexisNexis, which prioritize variety, innovation, and neighborhood involvement, supply staff a singular alternative to develop professionally whereas contributing to a world mission. “At LexisNexis, I’ve discovered alternatives to advance my profession whereas supporting the corporate’s mission of advancing the rule of legislation and serving to these in want,” she shares. Her story highlights what’s potential if you be a part of an organization that values its individuals and is dedicated to creating a distinction. Collectively, we will drive significant change.
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