Managing basic agent Rokstone has added to its contingency product suite with the launch of shame cowl.
The answer, which additionally covers demise and disablement, protects manufacturers in opposition to the monetary loss and reputational harm incurred when a disgraced movie star can now not be ‘the face’ of a model, or be used for a advertising marketing campaign to endorse or promote its merchandise/companies.
Doing enterprise with celebrities could be each financially and reputationally pricey, with quite a few examples extensively publicised throughout worldwide and social media shops.
The Aventum Group-owned MGA famous that in right now’s
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