The Hartford Stag Will get a New Look
The enduring stag emblem of The Hartford is getting a brand new look—one which the corporate describes as daring and modern—honoring “the corporate’s wealthy historical past whereas demonstrating its trendy, visionary spirit.”
Based on The Hartford, the stag symbolizes energy, confidence and resilience—and stays the centerpiece of The Hartford model. However the colour palette and typography of the brand are getting an replace. And Service Administration notes that the stag can be dealing with in the wrong way on the 2025 emblem.
New core colours are black for stability, claret for the corporate’s heritage, and fuchsia for modernity, the corporate stated in a media assertion.
Past the brand change, as a part of the launch of a refreshed model, the corporate is increasing philanthropy applications and renaming the holding firm and enterprise segments.
The holding firm title is now The Hartford Insurance coverage Group, Inc. relatively than The Hartford Monetary Providers Group, Inc. The corporate’s ticker image (NYSE: HIG) is not going to change.
New phase names are Enterprise Insurance coverage relatively than Industrial Strains; Private Insurance coverage, which replaces Private Strains; and Worker Advantages as an alternative of Group Advantages.
“The brand new model celebrates The Hartford’s energy, constructed on centuries of belief from the companies, staff, and folks we help day by day. The trendy design factors to our daring future, impressed by innovation and a relentless concentrate on our prospects,” stated The Hartford’s Chairman and CEO Christopher Swift.
In a media assertion in regards to the refresh, the corporate defined that the stag design, which dates again to 1975, was impressed by “The Monarch of the Glen,” a portray accomplished in 1851 by Sir Edwin Landseer.
CRC Group Rebrands TIH and Creates New Division Construction
Impartial insurance coverage wholesaler CRC Group introduced that its TIH model will likely be sunsetting and changed by CRC Group as the corporate’s company model. The agency additionally introduced a brand new divisional construction.
“This transition will allow us to current a clearer, extra unified message whereas reinforcing our management within the market, stated Dave Obenauer, CEO of CRC Group.
As a part of the organizational rebrand, the brand new CRC Group will function beneath two divisions: one is Specialty + Advantages and the opposite is Underwriting.
The Specialty + Advantages division will embody the corporate’s wholesale property/casualty operations, which can now function beneath the CRC Specialty model. It can additionally embrace the corporate’s worker advantages enterprise, which can proceed beneath the BenefitMall model till transitioning to CRC Advantages later this yr.
The Underwriting division will embrace Starwind Specialty and underwriting supervisor AmRisc. As a part of the rebrand, Starwind will debut a refreshed look that aligns with its tagline: Transfer Sooner, Go Additional.
Bridge Specialty Group Rebrands NBS as LocalEdge
Bridge Specialty Group (BSG) has accomplished its acquisition of the insurance coverage operations of NBS Insurance coverage Company, Inc. (working as Nationwide Brokerage Options or NBS) of Ohio. The acquisition solely consists of NBS Insurance coverage Company, Inc. and no different Nationwide affiliated corporations.
At the side of the shut of the transaction, Bridge Specialty Group introduced that NBS is starting a brand new chapter by introducing its new model title, LocalEdge.
The LocalEdge title will likely be applied throughout communications, instruments and assets within the coming weeks and months.
Bridge Specialty Group is a worldwide insurance coverage wholesaler with s almost $7 billion premium e book, greater than 50 places and a couple of,000 staff. Bridge Specialty Group ‘s particular apply teams embrace property, casualty, environmental, government danger, farm and ranch, private traces, public entity, transportation and staff’ compensation. Bridge Specialty Group is an entirely owned working division of Florida-based Brown & Brown, Inc.
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