Singapore has lately launched the 2024 marketing campaign, aimed toward empowering people to take cost of their monetary futures. The initiative gives accessible and actionable tips about saving, budgeting, healthcare prices, and retirement planning to Singaporeans.
On October 1, 2024, Singapore’s Central Provident Fund (CPF) Board and MoneySense launched the 2024 joint retirement planning marketing campaign, a marketing campaign designed to empower and educate people within the significance of non-public monetary and retirement planning.
The joint retirement marketing campaign will run till 31 December 2024 and goals to permit Singaporeans entry to easy-to-understand and actionable ideas to assist them within the first steps to taking management over their monetary and retirement planning.
Underneath the thematic tagline of ‘Make day-after-day matter. Discover your monetary calm.’, the marketing campaign seeks to encourage Singaporeans to proactively handle their monetary well-being by initiating small however impactful steps immediately.
Primarily based on the MoneySense National Financial Capability Survey 2023, 51% of Singapore residents have developed a plan for retirement financial savings in 2023. Whereas this quantity has grown in comparison with the 46% in 2021, it nonetheless displays room for enchancment.
Regarding the information within the 2023 survey, Jeremy Huang, Director, Monetary Planning Programme Division, Ministry of Manpower, commented:
“They level to a rising consciousness and motion on monetary and retirement planning. We sit up for persevering with to work with the CPF Board in serving to Singaporeans make well-informed monetary selections, and put together and plan their funds and retirement effectively.”
Peh er Yan, Group Director, Communications & Engagement Group at CPF Board, additionally commented:
“Our purpose is to empower Singaporeans to optimize their monetary well being and actively plan for his or her retirement by fostering continued conversations on monetary mindfulness and inspiring small actions immediately that may have a major cumulative affect sooner or later.”
Singapore has been voted the third-best place to grow generational wealth on this planet. Because the nation propels its residents in direction of monetary resilience and retirement safety, this marketing campaign stands as a beacon of economic empowerment, urging people to grab management of their monetary destinies immediately for a safer tomorrow.
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