For nonprofits throughout the US, constructing a prospecting record for outreach and donation campaigns is vital to a profitable fundraising technique. Nevertheless, crafting an efficient record could be time-consuming, particularly when guaranteeing your information is full and up-to-date.
That is the place Nexis® for Nonprofits, that includes Nexis® for Development Professionals and Nexis® Wealth Navigator Powered by Aidentified, steps in to streamline your list-building and enrichment course of. Right here’s how these instruments can prevent time and assist your nonprofit deal with what issues most—driving impactful outreach efforts that transfer your mission ahead.
The Problem: Time-Consuming Listing Constructing
Constructing a complete donor prospect list shouldn’t be so simple as compiling a number of names and addresses. Nonprofits should dig deeper to collect a variety of information factors that may assist information their outreach methods. Past fundamental contact data, they should know key particulars such because the prospect’s geographical location, instructional background, philanthropic historical past, and areas of curiosity. These insights enable organizations to craft personalized and meaningful outreach efforts that resonate with potential donors, growing the chance of profitable engagement. Nevertheless, gathering this sort of in-depth data is not any small feat, notably when workers are restricted, and the quantity of information is huge.
The method of manually looking by means of databases, public records, and on-line assets can shortly eat precious time and vitality. For a lot of organizations, it seems like an infinite search that pulls assets away from different vital duties, corresponding to cultivating relationships with existing donors or creating impactful fundraising campaigns. What’s extra, the handbook nature of this work will increase the danger of incomplete or inaccurate information, which might undermine outreach efforts. Consequently, nonprofits typically battle to strike a stability between dedicating sufficient time to analysis and maximizing their impression in donor cultivation, leaving room for missed alternatives of their fundraising methods.
In immediately’s fast-paced digital setting, counting on handbook processes for donor record constructing is just unsustainable. Nonprofits are anticipated to do extra with much less, which makes it important to search out smarter, extra efficient ways of gathering and analyzing donor data. And not using a streamlined strategy, organizations can find yourself stretched skinny, hindering their potential to attain long-term development and sustainability.
MORE: The state of donor prospecting
Construct Lists in Only a Few Clicks with Nexis for Improvement Professionals
With Nexis for Development Professionals, nonprofits can save valuable time in building targeted lists from the ground up. The platform gives superior filtering choices that enable customers to look prospects by revenue, location, schooling, and different key standards. In only a few clicks, nonprofits can generate a refined record of high-potential prospects. The most effective half? These lists can simply be exported to an Excel file, permitting groups to report and share them internally with ease.
Key Options of Nexis for Improvement Professionals:
– Filter by numerous standards together with title, location, schooling degree, and extra
– Construct an inventory of goal prospects in only a few clicks
– Export lists on to Excel for inside use and sharing
MORE: Donor prospecting versus donor profiles: What’s the difference?
The Problem: Enriching Donor Lists Can Take Sources Away from Fundraising
You probably have an current donor record however discover it lacks the depth wanted to plan and execute efficient fundraising campaigns, enriching your information is important. A listing with simply names and call particulars doesn’t present the insights essential to make a significant connection together with your prospects. To have interaction donors on a deeper degree, you want an inventory that goes past surface-level data, providing an entire view of each prospect’s wealth levels, private data, and affiliations. This extra layer of information is what transforms a easy contact record into a strong software for driving profitable outreach efforts.
Enriching your donor record is vital to maximizing the effectiveness of your campaigns. Even after compiling a prospect record, nonprofits should validate and update the data to make sure they’ve essentially the most complete and correct image of every potential donor. Verifying contact particulars, including related donation historical past, and figuring out key relationships or connections is a time-intensive course of, but it surely’s important for guaranteeing that your outreach resonates with the precise individuals. With out this vital step, your efforts could fall flat, with outreach missing the non-public contact that encourages donor engagement.
Along with validating information, enriching donor profiles with valuable insights—corresponding to employment and schooling historical past, investments, or connections to different individuals and organizations—helps you tailor your messaging and approach. Understanding whether or not a prospect is affiliated with organizations which have philanthropic initiatives permits nonprofits to craft extra focused outreach that aligns with every donor’s pursuits and values. This degree of personalization is important for constructing belief and fostering stronger relationships, turning prospects into long-term supporters.
Nevertheless, manually verifying and enriching information could be each tedious and labor-intensive, typically pulling assets away from core fundraising actions. Nonprofits steadily battle to stability the calls for of sustaining correct data whereas executing well timed outreach campaigns. With out the right tools or a streamlined approach, the method can turn into overwhelming, limiting your group’s potential to totally capitalize in your fundraising potential.
Enrich Lists Quick and Precisely with Nexis Wealth Navigator Powered by Aidentified
If you have already got a donor record however want to counterpoint it, Nexis Wealth Navigator Powered by Aidentified gives a seamless answer. Add your current record, and Nexis Wealth Navigator will routinely improve your information by including important particulars like revenue, location, contact data, and extra. This enrichment ensures you’ve all the data essential to craft personalised outreach messages. The method is totally self-service, so you possibly can take management and replace your current information shortly and effectively.
Key Options of Nexis Wealth Navigator Powered by Aidentified:
– View profiles that include donor contact particulars and private data
– Uncover prospect and donor relationships utilizing your private and prolonged community
– Self-service record enrichment and exporting choices
MORE: How nonprofits can boost donations with AI-powered company research
Why Nexis for Nonprofits?
Nexis for Nonprofits, which incorporates Nexis for Improvement Professionals and Nexis Wealth Navigator Powered by Aidentified, gives complete options for nonprofits trying to streamline record constructing and information enrichment. By combining the facility of search and enrichment, nonprofits can construct their lists effectively, guarantee their information is full, and improve their outreach potential — so you possibly can deal with shifting your mission ahead.
To study extra about how Nexis for Nonprofits can assist your group maximize its outreach, go to the Nexis for Nonprofits webpage or contact our gross sales crew immediately!
