Whereas Lemonade continues to develop its auto insurance coverage enterprise, it has additionally reported important development in its advertising investments. Within the fourth quarter of 2024, the corporate’s gross sales and advertising bills climbed to $36 million, up from $13.4 million in the identical interval the earlier 12 months. “Alongside this acceleration, we remained laser targeted on advertising effectivity,” Lemonade said in February, pointing to its use of synthetic intelligence to optimize advertising selections.
