China Bans ‘Good’ and ‘Autonomous’ Driving Phrases From Car Advertisements

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China Bans ‘Good’ and ‘Autonomous’ Driving Phrases From Car Advertisements

China is banning automakers from utilizing the phrases “sensible driving” and “autonomous driving” once they promote driving help options, and it’ll tighten scrutiny of such know-how upgrades.

The mandate on car promoting was delivered by the Ministry of Trade and Data Know-how in its assembly with almost 60 representatives from automakers on Wednesday, in accordance with a transcript seen by Reuters and confirmed by one of many attendees.

The transfer follows a deadly accident involving Xiaomi’s best-selling SU7 sedan in March that triggered widespread considerations over car security.

Preliminary findings confirmed the Xiaomi automobile caught hearth after hitting a cement roadside pole at a velocity of 97 kph (60 mph) seconds after its driver took over management from the superior driving help system (ADAS).

The ministry confirmed the assembly in a brief assertion that stated it offered readability to automakers about new necessities revealed in February involving driving-related over-the-air know-how upgrades of clever and related automobiles.

China Calls for Smart Driving Vigilance After Fatal Crash of Xiaomi Corp. EV

Below the up to date rule, automakers are not allowed to check and enhance their ADAS by way of distant software program updates for automobiles already delivered to prospects with out approval, in accordance with the assembly transcript.

They’re now required to hold out sufficient assessments to confirm reliability and to acquire approval from the authorities earlier than such roll-outs.

Huawei, which provides its ADAS to at the very least seven manufacturers together with Audi in China, was among the many corporations that attended the assembly, in accordance with the transcript.

The regulatory transfer comes as automakers have been speeding to launch new fashions geared up with ADAS, touting the “sensible driving” functionality as a key promoting level to battle a brutal value battle that has prolonged into the third 12 months on the earth’s largest auto market.

BYD escalated the competitors in February when it rolled out at the very least 21 reasonably priced fashions priced from lower than $10,000 which might be geared up with free “sensible driving” options. A lot of its friends together with Leapmotor and Toyota adopted swimsuit, introducing reasonably priced automobiles with related options.

The Chinese language regulators are tightening the scrutiny on electrical car applied sciences because the trade has grown quicker than anticipated, with gross sales of EVs and hybrids accounting for greater than half of whole car gross sales late final 12 months, a milestone achieved forward of policymakers’ schedule.

The regulators are additionally tightening rules on EV battery requirements, aiming to cut back dangers of fireside and explosions.

Analysts and trade sources cautioned the stricter regulatory guidelines would improve prices and gradual the tempo of know-how improvement and adoption. But it surely might additionally speed up a long-overdue consolidation in China’s crowded auto trade that has been grappling with overcapacity, they added.

(Reporting by Zhang Yan and Brenda Goh; modifying by Miyoung Kim and Jamie Freed)