The twenty second yr of Marketing campaign Transient’s THE WORK was a file breaker. This yr a complete of 226 businesses and manufacturing corporations in APAC submitted entries to Marketing campaign Transient’s THE WORK. That is up from 192 businesses and manufacturing corporations that entered THE WORK in 2023 and 177 who entered in 2022. THE WORK 2024 was additionally a file yr for entries with 4,189 obtained.
Marketing campaign Transient’s THE WORK is recognised as a real file of creativity for your complete APAC area. THE WORK options the easiest promoting of the yr from Asia, Australia and New Zealand and this yr there was a file 4,189 entries to Marketing campaign Transient’s THE WORK with probably the most entries coming from Australia (1324), the Philippines (563), Thailand (556), India (404) and New Zealand (293).
VIEW THE WORK 2024
TOP 12 APAC AGENCIES IN THE WORK 2024
The highest performing company in 2024 within the Asia Pacific area is Ogilvy Group Thailand with 46 entries making the lower from the 177 entries submitted by the company. Their sturdy displaying sees them named APAC’s Company of the Yr in THE WORK 2024.
Ogilvy Group Thailand has been a robust performer in THE WORK over current years having additionally been the #1 ranked company in APAC in 2019 and 2020, and putting #2 total in APAC final yr in THE WORK 2023.
This yr, their 46 Acceptances got here from notable work together with Colgate ‘The Boxer’, Voiz ‘The Hand’, Delight ‘Not Very Candy’, Krungsri Auto Dealer ‘Deal of the Dazed’, Thai Life Insurance coverage ‘Underneath My Pores and skin’ and extra.
Different accepted work got here from work for purchasers like Café Amazon, Car4Cash, CMDF, CP Group, Dutchie, MG, TikTok Store Branding and a number of campaigns for Burger King.
GIGIL Manila has additionally been a constant performer, rating in THE WORK’s prime 5 for the previous 5 years. This yr they reached their highest rating of #2 total in APAC with 44 Acceptances.
DDB Mudra Group India has jumped up from equal #11 in 2023, to #3 total in APAC this yr. DDB Mudra are additionally the highest performing company in India for the third straight yr.
At #4 total is final yr’s APAC Company of the Yr, VML Australia with 38 Acceptances.
With 34 Acceptances, DDB Australia are in #5 place total in APAC. DDB Australia ranked at #12 in APAC in THE WORK 2022 earlier than shifting as much as #4 total in APAC final yr. DDB is the one community with two businesses in THE WORK 2024 APAC High 10.
Thinkerbell Australia are large improvers in The Work 2024, rating at #6 total and up from #50 final yr. The company had 33 Acceptances.
For the fourth straight yr Deloitte Digital Australia has made the APAC prime 10. Their 31 Acceptances in THE WORK 2024 locations them at #7 in APAC.
Equal #8 in APAC, are China based mostly businesses; Banana Balloon Shenzhen and The 9 Shanghai with 29 Acceptances every.
#10 in APAC and #1 in New Zealand is Particular New Zealand with 27 entries being accepted.
Rounding out our High 12 businesses are Howatson+Firm Australia and Ogilvy Australia in equal #11 place with 25 Acceptances every. Each businesses additionally made the High 12 in APAC final yr.
See an inventory of the highest businesses in Asia, the complete checklist of businesses throughout APAC and by nation by nation breakdown under;
ASIA’S TOP 30 AGENCIES IN THE WORK 2024
#1 Ogilvy Group Thailand 46
#2 GIGIL Philippines 44
#3 DDB Mudra India 43
#4 Banana Balloon Shenzen China 29
#4 The 9 China 29
#6 TBWASMP Philippines 22
#7 VML Thailand 21
#8 BLKJ HAVAS Singapore 20
#8 Publicis Worldwide Hong Kong 20
#10 MullenLowe Singapore 19
#11 Bitter Bangkok 18
#12 Leo Burnett Group Manila 17
#13 Innocean Indonesia 16
#14 Ogilvy & Mather Taiwan 15
#14 TBWA Inventive Juice Thailand 15
#16 Dentsu Inventive Taiwan 14
#17 BBDO Guerrero Philippines 13
#17 Cheil Hong Kong 13
#17 TBWA Singapore 13
#20 BBDO Bangkok 12
#20 Forsman & Bodenfors Singapore 12
#22 Leo Burnett Kuala Lumpur 11
#22 Wolf BBK Thailand 11
#24 CJ Worx Bangkok 10
#24 DDB Group Hong Kong 10
#24 Dentsu Redder Vietnam 10
#24 GreynJ United Bangkok 10
#24 Publicis JimenezBasic Philippines 10
#24 VML India 10
#30 DDB Tribal Worldwide Philippines 9
#30 Dentsu Inventive Philippines 9
#30 Dentsu Inventive Thailand 9
#30 MullenLowe TREYNA Philippines 9
#30 TBWA Hong Kong 9
#30 VML Singapore 9
TOP ASIA PACIFIC AGENCIES IN THE WORK 2024
#1 Ogilvy Group Thailand 46
#2 GIGIL Philippines 44
#3 DDB Mudra India 43
#4 VML Australia 38
#5 DDB Australia 34
#6 Thinkerbell Australia 33
#7 Deloitte Digital Australia 31
#8 Banana Balloon Shenzen China 29
#8 The 9 China 29
#10 Particular New Zealand 27
#11 Howatson+Firm Australia 25
#11 Ogilvy Australia 25
#13 Chep Community Australia 23
#14 TBWASMP Philippines 22
#15 Leo Burnett Australia 21
#15 Movement Illness New Zealand 21
#15 VML Thailand 21
#18 BLKJ HAVAS Singapore 20
#18 Publicis Worldwide Hong Kong 20
#20 DDB Group Aotearoa NZ 19
#20 MullenLowe Singapore 19
#22 Bitter Bangkok 18
#23 Leo Burnett Group Manila 17
#23 TBWA Australia 17
#25 Emotive, Sydney 16
#25 Innocean Indonesia 16
#27 Ogilvy & Mather Taiwan 15
#27 TBWA Inventive Juice Thailand 15
#29 Dentsu Inventive Taiwan 14
#29 The Monkeys/A part of Accenture Tune Australia 14
#31 Akcelo Australia 13
#31 BBDO Guerrero Philippines 13
#31 Cheil Hong Kong 13
#31 TBWA Singapore 13
#35 BBDO Bangkok 12
#35 Daylight New Zealand 12
#35 Forsman & Bodenfors Singapore 12
#38 Leo Burnett Kuala Lumpur 11
#38 M&C Saatchi Australia 11
#38 Ogilvy New Zealand 11
#38 Wolf BBK Thailalnd 11
#42 CJ Worx Bangkok 10
#42 DDB Group Hong Kong 10
#42 Dentsu Redder Vietnam 10
#42 GreynJ United Bangkok 10
#42 Publicis JimenezBasic Philippines 10
#42 The Model Company Perth 10
#42 VML India 10
#49 DDB Tribal Worldwide Philippines 9
#49 Dentsu Inventive Philippines 9
#49 Dentsu Inventive Thailand 9
#49 Dig Australia 9
#49 MullenLowe TREYNA Philippines 9
#49 VML Singapore 9
#49 Showpony Australia 9
#49 TBWA Hong Kong 9
#49 TBWA New Zealand 9
#49 VML New Zealand 9
#59 Dentsu Inventive China 8
#59 FCB SHOUT/THE SHOUT GROUP Malaysia 8
#59 VML Ogilvy Japan 8
#59 R/GA Australia 8
#59 Leo Burnett Group Thailand 8
#59 The Monkeys New Zealand 8
#65 303 MullenLowe Perth 7
#65 Bastion Australia 7
#65 FCB New Zealand 7
#65 Medialand Digital Technique Taiwan 7
#65 Particular Australia 7
#70 Bear Meets Eagle on Fireplace Sydney 6
#70 Communicado Melbourne 6
#70 Dentsu Inventive Australia 6
#70 Dentsu Inventive New Zealand 6
#70 Flash Bomber Bangkok 6
#70 FTW Jakarta Indonesia 6
#70 Future Creatie Community – Flock Indonesia 6
#70 VML Manila 6
#78 Chemistry New Zealand 5
#78 Gray Malaysia 5
#78 Heartbeat Inventive Lab Taiwan 5
#78 Leo Burnett Vietnam and LePub 5
#78 Sunday Gravy Melbourne 5
#78 TBWA China 5
#78 VML Indonesia 5
#78 VML Taipei 5
#85 303 MullenLowe Sydney 4
#85 ACE Communications Advertising Taiwan 4
#85 Blink Digital India 4
#85 BMF Australia 4
#85 Brainheart Brisbane 4
#85 Connecting Plots Australia 4
#85 Edelman India 4
#85 Edelman Thailand 4
#85 Heaven&Hell China 4
#85 MBCS Australia 4
#85 McCann Worldgroup Singapore 4
#85 Publicis Worldwide Australia 4
#85 Publicis Worldwide Vietnam 4
#85 Rabbit’s Story/A part of Accenture Tune Thailand 4
#85 TABOO Australia 4
#85 We Are Social Australia 4
#101 Asiatic Advertising Communications Bangladesh 3
#101 Augusto New Zealand 3
#101 Clemenger BBDO Australia 3
#101 Colenso BBDO New Zealand 3
#101 cummins&companions Australia 3
#101 DPR&Co Australia 3
#101 Edelman Hong Kong 3
#101 EightyOne New Zealand 3
#101 Engine Group Brisbane 3
#101 FEDERATION New Zealand 3
#101 hufax arts Taiwan 3
#101 Ideata Advertisng Taiwan 3
#101 JimJam Concepts Sydney 3
#101 Muma Malaysia 3
#101 Noah Workshop Hong Kong 3
#101 RUN Aotearoa New Zealand 3
#101 Sickdogwolfman Australia 3
#101 Splash Melbourne 3
#101 SVEN Philippines 3
#101 The Common Retailer Australia 3
#101 The Hallway Australia 3
#101 The Tooth Singapore 3
#101 The Titus Upputuru Firm India 3
#101 Thinkerbell Aotearoa New Zealand 3
#101 TRP Melbourne 3
#101 Kind + Pixel Brisbane 3
#101 VaynerMedia Asia Pacific Singapore 3
#101 VML Perth 3
#101 Yarn New Zealand 3
#130 72andSunny ANZ 2
#130 Bastion Shine New Zealand 2
#130 BBDO China 2
#130 Beacon Communications Japan 2
#130 Good & Million Bangkok 2
#130 Cheil Malaysia 2
#130 Choojai & Mates Thailand 2
#130 Cocogun Australia 2
#130 Dentsu Inventive Hong Kong 2
#130 Gray Group Singapore 2
#130 Guangdong OPPO Cell China 2
#130 Hakuhodo Worldwide Indonesia 2
#130 Havas Host Australia 2
#130 Havas Malaysia 2
#130 It’s Friday Sydney 2
#130 kwpx&companions Perth 2
#130 Leron Leron Sinata Philippines 2
#130 Ogilvy Malaysia 2
#130 Oliver Company Vietnam 2
#130 + 61 Australia 2
#130 Prakit Promoting Thailand 2
#130 Saatchi & Saatchi Australia 2
#130 Saatchi & Saatchi New Zealand 2
#130 Shift Built-in Sri Lanka 2
#130 Skaro&Pal Australia 2
#130 Stanley St New Zealand 2
#130 The Clan Malaysia 2
#130 The Friday Vietnam 2
#130 The Royals Australia 2
#130 The Secret Little Company Singapore 2
#130 The Works Australia 2
#130 As we speak The Courageous Australia 2
#130 Yell Bangkok 2
#163 ABEL New Zealand 1
#163 ARN (Australian Radio Community) 1
#163 AT Inventive Perth 1
#163 Beatnk REBL Malaysia 1
#163 Cheil Australia 1
#163 Chimera Mission Brisbane 1
#163 CommonVentures Sydney 1
#163 Edelman Australia 1
#163 Edelman Holdings China 1
#163 Elevencom, Sydney 1
#163 HBK Melbourne 1
#163 kwpx Australia 1
#163 M&C Saatchi Kulala Lumpur 1
#163 BBDO Singapore – 1
#163 Large Music Singapore – 1
#163 O’Meteor Singapore – 1
#163 Merkle B2B |Dentsu 1
#163 Mick Soiza Australia 1
#163 OLIVER Company Indonesia 1
#163 Omnicom Media Group Taiwan 1
#163 PLATO New Zealand 1
#163 Redbin Philippines 1
#163 Rovers Inventive Indonesia 1
#163 ScienceFiction Sydney 1
#163 The Core Company Australia 1
#163 Tianyukong Guangzhou China 1
#163 TJT Inventive Lab Indonesia 1
#163 Yoband, Guangzhou China 1
#163 YoungShand New Zealand 1
THAILAND
Ogilvy Group Thailand has recorded their finest efficiency ever in Marketing campaign Transient’s THE WORK. Once more they’re #1 in Thailand and #1 total in APAC. That is the third time prior to now 6 years that the company has topped all different businesses in APAC. VML Thailand strikes as much as #2 and Bitter Bangkok stays at #3 in Thailand. TBWAJuice Thailand ranks #4 out there adopted by BBDO Bangkok and Wolf Bkk. In whole 18 Thai businesses had entries accepted into THE WORK 2024.
#1 Ogilvy Group Thailand – 46
#2 VML Thailand – 21
#3 Bitter Bangkok – 18
#4 TBWAJuice Thailand – 15
#5 BBDO Bangkok – 12
#6 Wolf BBK Thailand – 11
#7 CJ Worx Bangkok – 10
#7 GREYnJ United Bangkok – 10
#9 Dentsu Inventive Thailand – 9
#10 Leo Burnett Group Thailand – 8
#11 Flash Bomber Bangkok – 6
#12 Edelman Thailand – 4
#12 Rabbit’s Story/A part of Accenture Tune Thailand – 4
#14 Good & Million Bangkok – 2
#14 Choojai & Mates – 2
#14 Prakit Promoting Thailand – 2
#14 Yell Bangkok – 2
#18 TJT Inventive Lab Thailand – 1
THE PHILIPPINES
The Philippines trade have been sturdy performers once more in Marketing campaign Transient’s The Work. This yr 13 businesses and prime manufacturing firm, Arcade Movie Manufacturing facility, had entries accepted. This yr GIGIL once more was the highest Performer with 44 Acceptances from the 162 entries they submitted. Along with rating #1 in Philippines, GIGIL is the #2 ranked company in APAC. Together with GIGIL, TBWASMP is at all times a robust performer in Marketing campaign Transient’s The Work. This yr they rank #2 in The Philippines, #4 total in Asia and #14 total in APAC. Leo Burnett Group Manila ranks at #3 and BBDO Guerrero is #4.
With 24 Acceptances Arcade Movie Manufacturing facility is the quantity #1 ranked manufacturing firm in Asia and #3 total in APAC.
#1 GIGIL – 44
#2 TBWASMP – 22
#3 Leo Burnett Group Manila – 17
#4 BBDO Guerrero – 13
#5 Publicis JimenezBasic – 10
#6 DDB Tribal Worldwide – 9
#6 Dentsu Inventive Philippines – 9
#6 MullenLowe TREYNA – 9
#9 VML Manila – 6
#10 SVEN – 3
#11 Leron Leron Sinata – 2
#12 OLIVER Company Philippines – 1
#12 Redbin Philippines – 1
SINGAPORE
BLKJ Havas is Singapore’s finest performing company in Marketing campaign Transient’s THE WORK 2024. The company has 20 Acceptances and along with #1 in Singapore, ranks #21 total in APAC. MullenLowe Singapore rank #2, up from #7 rating in Singapore final yr. TBWA Singapore, a constant good performer in THE WORK, ranks at #3 and Forsman & Bodenfors Singapore had one other good yr and is in #4 place.
#1 BLKJ Havas Singapore – 20
#2 MullenLowe Singapore – 19
#3 TBWA Singapore – 13
#4 Forsman & Bodenfors Singapore – 12
#5 VML Singapore – 9
#6 McCann Worldgroup Singapore – 4
#7 The Tooth Singapore – 3
#7 VaynerMedia Asia Pacific Singapore – 3
#9 Gray Group Singapore – 2
#9 The Secret Little Company Singapore – 2
#11 BBDO Singapore – 1
#11 Large Music Singapore – 1
#11 O’Meteor Singapore – 1
CHINA
Marketing campaign Transient’s THE WORK 2024 sees two unbiased artistic businesses sitting in equal #1 place in China. Banana Balloon Shenzhen and The 9 Shanghai have 29 Acceptances this yr and their sturdy efficiency see them each rank #1 in China, #4 in Asia and #8 total in APAC. #3 in China is Dentsu Inventive with TBWA China ranked at #4.
#1 Banana Balloon Shenzhen – 29
#1 The 9 Shanghai – 29
#3 Dentsu Inventive China – 8
#4 TBWA China – 5
#5 Heaven&Hell China – 4
#6 BBDO China – 2
#6 Guangdong OPPO Cell China – 2
#8 Tianyukong Guangzhou China – 1
#8 Yoband, Guangzhou – 1
INDIA
DDB Mudra Group India has once more put in an outstanding efficiency shifting up from equal #11 in THE WORK 2023 to #3 total in APAC this yr. Their 43 Acceptances in THE WORK 2024 sees them at #1 in India for the third straight yr. VML India is ranked #2 this yr with Blink Digital and Edelman India at equal #3. The Titus Upputuru Firm ranks at #5.
#1 DDB Mudra Group India – 43
#2 VML India – 10
#3 Blink Digital India – 4
#3 Edelman India – 4
#4 The Titus Upputuru Firm India – 3
INDONESIA
Innocean Indonesia has recorded a really sturdy efficiency in Marketing campaign Transient’s THE WORK 2024. The company strikes as much as rank #1 out there with a creditable 16 Acceptances. Their efficiency additionally sees them rank at #13 total in Asia in THE WORK 2024. FTW Indonesia and Future Inventive Community/Flock are each equal #2 adopted by VML Indonesia at #4.
High Indonesian manufacturing firm Seven Sunday Movies additionally has 4 Acceptances.
#1 Innocean Indonesia – 16
#2 FTW Jakarta Indonesia – 6
#2 Future Inventive Community – Flock Indonesia – 6
#4 VML Indonesia – 5
#5 Hakuhodo Worldwide Indonesia – 2
#6 Rovers Inventive Indonesia – 1
HONG KONG
With 20 Acceptances Publicis Worldwide Hong Kong has retained their #1 rank in Hong Kong. In Marketing campaign Transient’s THE WORK 2023 Publicis collected 14 Acceptances and this yr sees them improve this to twenty. Cheil Hong Kong ranks at #2 with 13 Acceptances and DDB Group Hong Kong and TBWA Hong Kong rank #3 and #4 respectively.
#1 Publicis Worldwide Hong Kong – 20
#2 Cheil Hong Kong – 13
#3 DDB Group Hong Kong – 10
#4 TBWA Hong Kong – 9
#5 Edelman Holdings HK – 4
#6 Noah Workshop Hong Kong – 3
#7 Dentsu Inventive Hong Kong – 2
TAIWAN
It was an in depth contest in Taiwan with Ogilvy & Mather Taiwan and Dentsu Inventive Taiwan retaining the #1 and #2 positions they held in Marketing campaign Transient’s THE WORK 2023 however with a distinction of just one Acceptance this yr. Medialand Digital Technique ranks #3 with Heartbeat Inventive Lab and Wunderman Thompson equal #4.
#1 Ogilvy & Mather Taiwan – 15
#2 Dentsu Inventive Taiwan – 14
#3 Medialand Digital Technique Taiwan – 7
#4 Heartbeat Inventive Lab Taiwan – 5
#4 VML Taipai – 5
#6 ACE Communications Advertising – 4
#7 Hufax Arts Taiwan – 3
#7 Ideata Promoting Taiwan – 3
#9 Omnicom Media Group Taiwan – 1
MALAYSIA
In Malaysia Leo Burnett are once more the #1 ranked company with 11 Acceptances. FCB SHOUT transfer up from #3 final yr to #2 this yr and Gray Malaysia are ranked #3.
#1 Leo Burnett – 11
#2 FCB SHOUT/THE SHOUT GROUP – 8
#3 Gray Malaysia – 5
#4 Muma Malaysia – 3
#5 Cheil Malaysia – 2
#6 Havas Malaysia – 2
#6 Ogilvy Malaysia – 2
#6 The Clan – 2
#9 Beatnk REBL – 1
#9 M&C Saatchi Kulala Lumpur- 1
JAPAN
#1 VML Ogilvy Japan – 8
#2 Beacon Communications KK – 2
VIETNAM
#1 Dentsu Redder – 10
#2 Leo Burnett Vietnam and LePub – 5
#3 Publicis Vietnam – 4
#4 OLIVER Company – 2
#4 The Friday – 2
BANGLADESH
#1 Asiatic Advertising Communications – 3
SRI LANKA
#1 Shift Built-in – 2
AUSTRALIA
Click here for full protection and breakdown of Australia’s efficiency in THE WORK 2024.
#1 VML Australia – 38
#2 DDB Australia – 34
#3 Thinkerbell – 33
#4 Deloitte Digital Australia – 31
#5 Howatson+Firm – 25
#5 Ogilvy Australia – 25
#7 Chep Community – 23
#8 Leo Burnett Australia – 21
#9 TBWA Australia – 17
#10 Emotive, Sydney – 16
#11 The Monkeys/A part of Accenture Tune – 14
#12 Akcelo – 13
#13 M&C Saatchi Australia – 11
#14 The Model Company Perth – 10
#15 Dig Australia – 9
#15 Showpony – 9
#17 R/GA Australia – 8
#18 303 MullenLowe Perth – 7
#18 Bastion – 7
#18 Particular Australia – 7
#21 Bear Meets Eagle on Fireplace Sydney – 6
#21 Communicado, Melbourne – 6
#21 Dentsu Inventive Australia – 6
#24 Sunday Gravy Melbourne – 5
#24 303 MullenLowe Sydney – 4
#24 BMF Australia – 4
#24 Brainheart Brisbane – 4
#24 Connecting Plots Australia – 4
#24 MBCS Australia – 4
#24 Publicis Worldwide Australia – 4
#24 TABOO – 4
#24 We Are Social – 4
NEW ZEALAND
Click here for full protection and breakdown of New Zealand’s efficiency in THE WORK 2024.
#1 Particular New Zealand – 27
#2 Movement Illness New Zealand – 21
#3 DDB Group Aotearoa New Zealand – 19
#4 Daylight New Zealand – 12
#5 Ogilvy New Zealand – 11
#6 TBWA New Zealand – 9
#6 VML New Zealand – 9
#8 The Monkeys New Zealand – 8
#9 FCB New Zealand – 7
#10 Dentsu Inventive New Zealand – 6
#11 Chemistry New Zealand – 5
#12 Augusto New Zealand – 3
#12 Colenso BBDO New Zealand – 3
#12 EightyOne New Zealand – 3
#12 Federation New Zealand – 3
#12 RUN Aotearoa New Zealand – 3
#12 Thinkerbell Aotearoa New Zealand – 3
#12 Yarn New Zealand – 3
