That is the tenth Brand Replace Since 1810
The Hartford has launched its new model, that includes a daring, up to date search for its iconic stag brand that honors the corporate’s wealthy historical past whereas demonstrating its fashionable, visionary spirit.
“As we embrace an bold growth-and-innovation technique centered on our prospects and their altering wants, our model should evolve with the enterprise,” stated The Hartford’s Chairman and CEO Christopher Swift. “The brand new model celebrates The Hartford’s energy, constructed on centuries of belief from the companies, staff, and folks we assist each day. The fashionable design factors to our daring future, impressed by innovation and a relentless deal with our prospects.”
The corporate’s stag brand stays the centerpiece of the model, symbolizing energy, confidence and resilience. The brand new design displays the grandeur of “The Monarch of the Glen,” a portray accomplished in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s brand since 1875. This contemporary illustration showcases the stag wanting over his herd and gazing confidently into the long run.
“Our modernized model is a illustration of who we’re as an insurance coverage chief and the way we display to prospects, by way of our actions, that we prioritize their wants and uphold our commitments,” stated The Hartford’s Chief Advertising and marketing and Communications Officer Claire Burns. “This can be a worthwhile alternative to create lasting impressions and deepen relationships with prospects, workers and the world at massive.”
The corporate up to date its shade palette and typography to create a vibrant new identification that leaves a memorable affect. The brand new core colours are – black for stability, claret for the corporate’s heritage, and fuchsia for modernity. Moreover, white and warm-gray will improve the design of firm supplies, offering readability and stability.
Beginning right now, the corporate’s model might be seen to the general public on TV, digital platforms and The Hartford’s refreshed web site. Following the preliminary launch, the corporate will roll out promoting for particular enterprise traces and proceed to replace its branding throughout platforms and supplies over the following few years.
Philanthropy Focus On Small Companies, Psychological Well being
As a part of the refreshed model, the corporate is rising its annual philanthropy spending by greater than 30%, to assist assist small companies, revitalize important streets in historic downtown neighborhoods, and deal with psychological well being stigma within the office. This contains an growth of the corporate’s Small Enterprise Accelerator pilot with Main Street America (MSA), which creates industrial house and repurposes blighted storefronts serving to small companies with entry to reasonably priced industrial actual property and restoring vibrancy to communities. Over the following three years, in partnership with MSA, The Hartford will develop multi-use industrial house in 15 communities throughout the nation benefiting 1,500 small companies.
As well as, the corporate is increasing its partnership with Active Minds, offering psychological well being assets and assist for the following era of staff. This contains sponsorship of the Send Silence Packing® exhibit that includes 100 backpacks with 100 private tales protecting themes of loss, survival and resilience. With The Hartford’s assist, Energetic Minds will deliver the tutorial occasion to 60-80 faculties and communities this 12 months, reaching greater than half one million youth and younger adults within the U.S.
Identify Adjustments For Holding Firm And Enterprise Segments
Along side the model launch, The Hartford up to date its holding firm identify to The Hartford Insurance coverage Group, Inc., efficient right now. The corporate’s ticker image (NYSE: HIG) won’t change and its widespread inventory will start buying and selling on the New York Inventory Change as The Hartford Insurance coverage Group, Inc., on Feb. 18, 2025.
Moreover, a few of the enterprise segments might be renamed. Industrial Strains will turn into Enterprise Insurance coverage; Private Strains might be Private Insurance coverage; and Group Advantages might be Worker Advantages. There isn’t a change to Hartford Funds’ identify.
About The Hartford
The Hartford is a frontrunner in property and casualty insurance coverage, group advantages and mutual funds. With greater than 200 years of experience, The Hartford is well known for its service excellence, sustainability practices, belief and integrity. Extra data on the corporate and its monetary efficiency is accessible at https://www.thehartford.com.
The Hartford Insurance coverage Group, Inc., (NYSE: HIG) operates by way of its subsidiaries beneath the model identify, The Hartford, and is headquartered in Hartford, Connecticut.
