Communications professionals face immense calls for to repeatedly produce content material throughout a number of platforms and channels. Generative AI is rising as a game-changing expertise to automate sure communications duties and increase productiveness.
For advertising, PR, social media, and different communications professionals, generative AI allows drafting press releases, web site copy, social posts, presentation supplies, and extra. Whereas human creativity continues to be important, AI can deal with preliminary content material creation to avoid wasting time. On this article, we discover 5 key purposes of AI to make your communications efforts extra environment friendly.
Drafting content material
As a communications skilled, you spend plenty of your day drafting, revising, and repurposing press releases, web site copy, social media posts, emails, and different content material throughout a number of platforms and areas. This fixed content material creation may be tedious and time consuming, and also you typically want content material faster than you’re in a position to create it.
Generative AI will help you automate preliminary content material drafting to considerably accelerate communications workflows.
For instance, if you could create a collection of social media posts, you possibly can present prompts like:
- “Write a 280-character Twitter submit asserting our upcoming webinar on digital transformation tendencies highlighting the important thing matters coated.”
- “Draft a 200-word LinkedIn submit recapping the important thing takeaways from our newest thought management report on the retail business with a call-to-action to obtain the report.”
- “Generate three 120-character social media posts highlighting completely different statistics from our 2022 small enterprise survey.”
You might then rapidly take the AI generated submit drafts, select the very best ones, edit for tone and branding, and schedule social posting. This enables quickly making a excessive quantity of custom-made social content material.
For different kinds of content material, like press releases, web site pages, and emails, you may leverage AI in the identical solution to automate preliminary drafts for assessment and modifying. Equally, this gives an enormous time financial savings in comparison with manually creating content material from scratch. This lets you spend extra time specializing in technique somewhat than drafting a number of variations of comparable content material.
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Creating displays
Along with creating content material, you spend plenty of your time creating presentation supplies each for in-house and exterior makes use of. Creating these decks—particularly when you could tailor related materials to particular person purchasers—may be very repetitive.
As a substitute of creating these decks from scratch, you may present prompts to have AI generate preliminary slide outlines by giving the key topics, narratives, data points, and speaking factors to cowl.
For instance, when you’re a PR manager making ready an inside replace to your crew, you possibly can assign the next:
“Please create a ten slide presentation deck for our upcoming worker city corridor protecting: 1) 2021 monetary outcomes, 2) New product launch, 3) Growth plans, 4) DE&I replace. Embrace related charts and statistics from our fiscal yr report.”
The AI would then create a draft presentation with easy titles and first draft bullet factors for every slide primarily based on the offered narrative. This provides you a place to begin to undergo and refine messaging, model slides, create or replace visuals and charts, and guarantee cohesive movement.
Equally, for displays with heavy information, you may additional immediate AI to “Create a chart evaluating 2022 gross sales by area” or “Generate a pie chart displaying market share of prime opponents”, saving you the time it could take to create the chart your self.
Leveraging generative AI to draft displays saves hours of guide drafting and analysis time for communications groups. The human contact continues to be important for technique and customization however AI accelerates the heavy lifting.
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Monitoring information and business tendencies
Conserving totally up to date on information and tendencies associated to 1’s firm, opponents, and business is extraordinarily essential however extremely difficult for communications groups with out AI. Manually monitoring hundreds of media sites, publications, blogs, social networks, and different sources day by day consumes huge quantities of time and sources—which you typically don’t have.
Generative AI can quickly scan hundreds of sources throughout information, print, digital, video, podcasts and extra to spotlight probably the most related rising tales and developments every day.
You’ll be able to present prompts to focus the AI on custom-made matters corresponding to auditing results and summarizing key news over a interval associated to an organization or its opponents, discovering current protection associated to earnings, or figuring out prime media mentions and articles after a product launch.
This fashion, it permits you to begin every day with a customized information briefing to remain effectively up to date on the most recent tendencies, occasions, and media narratives that will impression messaging and technique. It saves many hours in any other case spent on fixed analysis and allows your crew to extra rapidly adapt methods primarily based on rising matters, occasions, and alternatives uncovered by the AI.
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Analyzing surveys and interviews
To get to know your clients, you’re possible conducting frequent surveys, interviews, and focus teams. Whereas these insights are extremely helpful, analyzing all the qualitative data from scratch is extremely tedious and time-consuming.
Generative AI can automate this course of by reviewing the uncooked survey responses, interview transcripts, and focus group materials to establish key takeaways, quotes, and insights for communicators.
For instance, after a buyer satisfaction survey, you possibly can immediate the AI:
“Please analyze these 500 buyer survey responses and interview transcripts. Determine the most typical themes, suggestions, and insights associated to product satisfaction, options, and assist. Summarize the important thing takeaways in a two-page temporary.”
The AI would synthesize the qualitative information right into a report highlighting probably the most prevalent findings corresponding to satisfaction with shopper assist, requested options, drivers of dissatisfaction, and extra. This could allow effectively summarizing hundreds of pages of stakeholder feedback into key insights for motion.
You’ll be able to then take this evaluation to tell messaging and content material improvement targeted on the problems and themes stakeholders care most about, permitting you extra time to put a PR strategy into action.
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Automating reporting
As part of media monitoring, you typically have to compile key statistics, metrics, and examples into stories for executives, buyers, and different stakeholders. This requires manually gathering the most recent information on objects like web site site visitors, social media engagement, press mentions, e-mail efficiency, occasion participation, and different metrics.
Generative AI can automate pulling this information and producing full report drafts by means of prompts, asking the AI to generate a report for the CEO by reviewing site visitors sources, social media analytics, media mentions, e-mail click on throughs, occasion participation, and extra.
Your crew can then assessment the draft, refine the messaging, add extra examples and context, model the report, and finalize it for management. With the flexibility to provide report drafts on demand, your crew can scale govt reporting and exhibit impression extra effectively, permitting you extra time to craft a compelling story from that information.
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Communications and the way forward for work with AI
Whereas the above are among the most sensible makes use of for AI in communications, Generative AI makes use of will solely proceed to evolve and make work extra environment friendly sooner or later.
For extra data on the way forward for Generative AI, we invite you to view our LexisNexis® Future of Work Report 2024: How Generative AI is Shaping the Future of Work to discover extra of the way Generative AI is altering the panorama.
